It can be very dangerous to a consumer if he or she thinks they are invulnerable to a scam, or too smart to fall for a can. This is dangerous because, unfortunately, you’re not. No matter how smart you are, or what your IQ is. The fact is, everybody is susceptible to scams, and we all need to be careful. Who gets scammed the most, though? and why are some people more vulnerable to scams than others? Well, we have our reasons…
Consumer Reports states that the conventional thinking about victimhood is often wrong: When it comes to falling for scams, it’s millennials, not seniors, who are most vulnerable. Among those who reported losing money to fraud, those in their 20s accounted for 40 percent, the single largest group, vs. 18 percent for those 70 and older, according to 2017 Federal Trade Commission data.
However, older adults who fell victim to scams tended to lose larger amounts of money, compared with younger adults, the FTC found. Experts say losses by the elderly to financial fraud are not only attributable to age-related cognitive decline but also to the fact that the 65-plus generation controls trillions of dollars—and scammers follow the money.
Regardless of age, researchers have been able to identify certain characteristics that distinguish those who get taken in from those who don’t. Doug Shadel, author of “Outsmarting the Scam Artists” (Wiley, 2012), says the following traits surface at far higher rates in victims than in nonvictims.
Being Eager for Bargains
Do you know people who are always on the lookout for investment “opportunities” and bargains, who send away for promotional materials and enter contests and drawings, and who open all their mail (electronic or postal), including sales brochures and generic charity come-ons? That kind of deep, regular exposure to what might broadly be called “the marketplace” makes one ripe to be a scam victim.
Susceptibility to Persuasion
Several studies conducted by Doug Shadel and his colleagues have found that fraud victims respond with greater interest than the general public to certain statements that con artists rely on to ensnare their prey: “This deal is only good for the next 24 hours,” “My clients are earning 30 percent a year on this investment,” or—a standby with veterans, a group that has become a new favorite target for scams—“From one ex-Marine to another …”
Lacking a Defensive Strategy
Scam victims tend to take fewer measures to prevent or minimize the possibility of fraud. They don’t give themselves time after hearing a sales pitch to think before making a buying decision, they neglect to do thorough professional reference checks, and fewer of them sign up for registries that limit unwanted phone calls.
Willingness to Take Risks
Researchers see a strong correlation between this trait and victimization, in part, they speculate, because high-risk but legitimate investments often have many outward similarities to fraudulent deals, such as the potential to get better-than-market returns and the need to make a snap decision. Thus, similar personality types are drawn to both.
Facing a Rough Patch
If you’ve lost a loved one, gone through a divorce, been laid off from a job, or otherwise experienced some sort of life trauma in the past two years, watch out. According to a 2013 Federal Trade Commission study, your odds of being scammed more than double—most likely because coping with difficult life circumstances takes up cognitive capacity that might otherwise be used to spot scams.
Have you ever fallen victim to a scam? Share your story with us and help us use your experience to protect others! Send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from all of you.