Last month, a class-action lawsuit was filed against L’Oreal for falsely advertising L’Oreal Paris® Advanced Haircare Total Repair 5 Damage Erasing Balm as being able to “repair up to one year of damage in 1 use” and “instantly repair the 5 signs of damage – split ends, weakness, roughness, dullness and dehydration” when, in reality, no ingredients in the product repair a year’s worth of hair damage “instantly” or after one use. (Lee et al v. L’Oreal USA, Inc., Case No. 16-cv-9266, S. D. NY.)
For a full copy of the complaint, please read below!
If you believe to have been affected by these claims, please contact us immediately!