I miss the world of conformity. Netflix was for old movies, Amazon was for shopping, Cable was for DVR, and Twitter was for limiting your speech to a 120 character limit. Now, it’s all a big mess! I can watch shows on Amazon, football on Twitter, or not tune in to any of my friend’s live videos on just about any of these platforms. Have we no rules, people?
For the most part, though, there were still some sort of boundaries set for each companies distribution. When Twitter started hosting NFL games people were shaken up a bit, but for the most part, stayed reserved enough to carry out their daily schedules. Now, though, Facebook appears to be jumping onto this bandwagon, and wants their chance to host scripted series and stream sporting events as well.
The Tech news site Recode reported that Facebook is in talks with TV studios and other video producers to license programming for its platform. These talks apparently included discussions for scripted shows, game shows, and sports programming — basically, yeah, regular TV.
The Consumerist brings up a good point in that Facebook does already host some original content, Recode points out, mostly through deals with digital publishers (like Recode’s own parent company, Vox Media). It’s paid millions to internet stars from other platforms, as well as to media companies like BuzzFeed, to host live video streams on the service.
Facebook exec Ricky Van Veen is at the helm of this mission, trying to make Facebook great again. “Our goal is to kickstart an ecosystem of partner content for the tab, so we’re exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook.” Van Veen stated. “Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world,”
Taking into account the social media fortress that Facebook already is, this may be able to work quite well. The site still hosts nearly two billion unique visitors per month, and doesn’t seem to be slowing down too quickly.
One gripe I, personally, hold with this decision/plan, however, is the amount of advertising that can potentially flood our computer screens. Facebook is notorious for their odd (to say it nicely) advertising, and getting into contracts with major media firms will only heighten this further.
At the moment, if you google a pair of shoes, or view them on Amazon, you’d have to expect that those same shoes are bound to pop up on my Facebook feed at least once or twice during my stint on the website. I’m not sure exactly how this works, but I do know that they are taking some personal information and sharing it without you knowing.
Though I can’t say I completely condemn this behavior, I don’t fully agree with it, at all, either. But, to take this sort of data breach, and share it with other major companies, begs the question of “when will it end?”
For now, there is no end in sight, but, there may be new shows in your line of vision soon enough.