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Google & Levi's To Sell Smart Jacket

In the past few years, there have been an influx of devices that we wear on our person that enhances your smartphone experience, but it seems as if Levi’s is pairing with Google to take this a step further.

The Levi Commuter Trucker Jacket has been designed to let cyclists change their jam or even get directions with a simple swipe or pat on the cuff of their new jacket. using special material developed by Google’s Project Jacquard division.

The brands combined to create a special material developed by Google’s Project Jacquard division, and the jacket is made from conductive yarns that are woven into the clothing and can register touch inputs like a screen. A tag clipped on the cuff wirelessly connects the yarns in the jacket to the user’s mobile device.

The Consumerist details that when it comes time to wash it, wearers remove the tag and throw the jacket in the laundry like other denim clothing (though there will inevitably be those folks who accidentally toss the tag in the wash as well).

Right now the jacket can only control music and give the wearer map updates, but the two companies hope to add more features eventually, reports The Verge from Austin, where the two companies showed off the jacket this week at SXSW.


It’s unclear when the garment will be available to the masses — though it was originally slated for spring — it will cost $350.

The delay is likely due to the fact that it seems there’s still some work to be completed on the app, The Verge reports.

“We’ve been going through continuous consumer wear testing to refine the jacket and its abilities,” a Google spokesperson told The Verge. “We want to be sure we take the time to get it right and provide a great experience for people.

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