Like many companies in the new year, it appears as if Fitbit is trying to expand. During last week’s Cosnumer Electronics Show (CES), the technology publication The Verge, reported that Fitbit is planning a dedicated apps store, where developers can offer tools to enhance the usefulness of the company’s wearables.
The Verge quotes Fitbit CEO and co-founder, James Park, as saying a Fitbit apps store would help employers and health care companies that use Fitbit’s fitness trackers for corporate wellness programs. These apps might range from workout trackers to reminders to take pills.
Interestingly enough, Fitbit has already laid the groundwork for a move like this, as the company recently spent around $40 million to acquire Pebble, a company that makes smartwatches, and that company was already beginning work on infrastructures for a similar app store.
After introducing four new fitness trackers in 2016, The Verge speculates Fitbit will now focus on the software to make the devices more useful.
The idea behind this move is for Fitbit, more or less the leading fitness tracking company, to begin taking the first steps on their journey to really separate itself from the growing competition that crowded into the market last year.
Our friends at Consumer Affairs report that industry estimates indicate that more than 100 million fitness trackers sold in 2016, but the sales were spread across dozens of companies.
“The good news is that the wearables market continues to mature and expand,” said Ramon Llamas, research manager for IDC’s Wearables team, as his company released a research report last May. “The wearables that we see today are several steps ahead of what we saw when this market began, increasingly taking their cues from form, function, and fashion. That keeps them relevant. The downside is that it is becoming a crowded market, and not everyone is guaranteed success.”
According to this report, Fitbit leads in wearable technology sales, followed by Xiaomi, Apple, Garmin, Samsung, and BBK.
Strive for greatness, Fitbit, and count your steps while you’re at it.