Advertising & Reviews

Chipotle to Improve Online Order Times

After a long spew of deflecting customers due to fun things like foodborne illness and stomach aches, Chipotle has begun to make improvements all around; mostly handing out free food, and adding online ordering features. Now, months later, Chipotle is finally implementing some of those changes and reducing online order wait times. Let us rejoice.

Chipotle announced on Monday that beginning shortly, its restaurants will begin using a new “Smarter Pickup Times” system to fulfill online orders, allowing the restaurant to automatically set pickup times based on their current demand.

The Consumerist says that under the system, Chipotle says customers who order either online or through the Chipotle app will have shorter pickup times and the ability to reserve a future pickup time. Currently, when a customer places an order digitally they are able to set a pickup time of their choosing, regardless of how busy the restaurant is. This, the company says, has sometimes resulted in customers showing up at the restaurant before their food is ready.

Chipotle states that through tests of the new and improved system, it was able to reduce online order wait times by as much at 50%, as employees will be able to better monitor digital orders to “ensure each restaurant can effectively manage the digital orders flowing into the second make-line,” which is located in the kitchen of the restaurants. Chipotle is confident that this second line will now have a dedicated online order staff and be rearranged to allow greater order volume.

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