Avon—one of the largest makeup brands in the United States—features on its website a “Virtual Try-On Tool” for prospective customers to see what certain cosmetic products would look like on their face using augmented reality. In order to “virtually” try on the makeup, the Virtual Try-On Tool requires the consumer to either upload a photograph of their face, or use their device’s camera to either take a photograph or record the person’s face.
Avon’s Virtual Try-On Tool functions by scanning and capturing the individual’s biometrics in order to apply the virtual makeup to the user’s face. However, Avon fails to inform consumers that Avon scans, captures, or uses the individual’s biometrics, and does not obtain the individual’s consent to scan, use or keep the digital maps of the individual’s facial biometrics.
If you used the Virtual Try-On Tool on Avon’s website—regardless of whether you purchased any makeup from Avon—you may be eligible to participate in a class action.
If these issues sound familiar to you, you are not alone. The Avon Virtual Try-On Tool Class Action Investigation is making its rounds. If you’d like to speak with an attorney about this issue, please use the button below to contact them immediately.
If you believe that what is alleged in this piece has affected you, please don’t hesitate to reach out to us. We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Action Lawsuits and Class Action Lawsuit Investigations, here.
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