YouTube released its new new privacy rules that limit data collection and advertising on content intended for children.
These changes are part of a series of updates and improvements YouTube promised after federal regulation and actions taken in 2019.
According to Consumer Reports, the platform’s parent company Google agreed to pay $170 million in claims that YouTube had violated the Children’s Online Privacy Protection Act (COPPA) by knowingly collecting personal data from children under 13 without parental consent then using information to target children with advertisements.
YouTube will now restrict data collection from anyone viewing children’s content and will no longer target those viewers with personalized ads.
The company explained in a blogpost, “YouTube now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user.”
YouTube now requires content creators to tag kids content videos as children’s content.
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!