What’s the Walmart Free Assembly Clothing Line?
Recently, Walmart has opened a new clothing line known as the Free Assembly. This is Walmart’s other attempt to gather fashionista consumers.
In this new product line, Walmart offered items for both men and women at a $9 to $45 price range. The big-box retailer will start Free Assembly on a fall collection with more than 30 items for women and 25 items for men.
“Customers will discover well-designed, high-quality pieces at prices below other American clothing brands – including a $45 structured blazer with an updated silhouette, a $39 viscose tiered maxi for women and a $30 fishtail parka at a fraction of the price found at specialty retailers,” stated Denise Incandela, SVP Women’s Group, Elevated and Online Brands at Walmart. “What I’m most proud of though is the $40 organic selvedge denim that retails at an incredibly low price.”
To get a spot in the fashion space, Walmart turned to Dwight Fenton, who’s also worked on Old Navy and J. Crew.
“Through our ongoing strategy of expanding our assortment for our customers, we’ve shown that we’re serious about establishing Walmart as a fashion destination,” said Denise Incandela, SVP Women’s Group, Elevated and Online Brands at Walmart.
“And, now we’re doubling-down to offer customers something they couldn’t find at Walmart before – a fashion essentials-inspired brand for both men and women created by our in-house design team.”
Editor’s note on Walmart’s Free Assembly Clothing Line:
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