Ring the alarm! In what could be a fierce competition, Tyson Foods, the U.S.’s largest meat producer, is challenging its one-time friend, Beyond Meat, to a battle. Why? To see who can corner the market on delivering the best plant-based “meat” products to store shelves.
Tyson announced today that they will be introducing their own brand of plant-based meat products, Raised & Rooted, this summer. The launch will begin with nuggets, available in several undisclosed locations and will expand to blended burgers in the fall.
It is important to note, however, that the blended burgers are just that, “blended.” They contain a combination of Angus beef and pea protein. The nuggets will only contain proteins from plants.
Tyson is trying to crouch in on Beyond Meat’s growing monopoly of the plant-based meats market by touting its blended products as having fewer calories, and saturated fat.
In a statement, Tyson Foods CEO Noel White says of the new direction appeals to consumers who want more variety in the protein sources that are available to them.
“Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat- and plant-based protein. For us, this is about ‘and’ – not ‘or.’ We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company.”
Tyson once had a very amicable relationship with Beyond Meat, holding 6.5% interest in the company until last month. Since Tyson divested, Beyond meat saw its stock surge by 115%, exceeding all expectations. How it will fare with new competition from a one-time partner remains to be seen. We will keep you updated.
What do you think? Will the competition be good for Beyond Meat? Should Tyson continue with a blended product? Tell us what you think in the comments below. You can also contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com. You can also find us on Twitter, Facebook, Instagram, LinkedIn, or even connect with us directly on our website!
About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!