As fast-food chains like KFC and Burger King have teamed up with Beyond Meat and Impossible Foods to offer vegetarian alternative meals, Taco Bell has paired itself with the American Vegetarian Association to prepare meatless alternatives to classic menu items like its Crunchwrap Supreme and Taco Bell burritos.
This is not to say they won’t ever add plant-based meat products. When asked about this possibility, Taco Bell’s Chief Food Innovation Officer, Liz Matthews, told FOX Business: “I wouldn’t say we’ll never do that. It’s really easy for brands to do what everyone else is doing. We want to go after things that are really exciting and are successful, and not just mediocre. At this point, we’re not leaning into that.”
The nationwide vegetarian menu rolls out today at more than 7,000 of the chain’s store having had a successful run in Dallas earlier this year. The menu includes a black bean Crunchwrap Supreme, black bean Quesarito, bean burrito, and the classic seven-layer burrito.