Friday, Spotify announced it is testing a new hardware, Car Thing, that could revolutionize how music and podcasts are played through car speakers.
The announcement comes in a blog post where the music streaming giant affirms it is not looking to get into the digital hardware business, but does want to keep up with technological advances by making sure its services are cutting edge and their subscribers have the best listening experience possible. They also want stay ahead of their biggest competitor, Apple.
“While we know there has been some speculation about our future plans, Car Thing was developed to help us learn more about how people listen to music and podcasts. Our focus remains on becoming the world’s number one audio platform — not on creating hardware.”
Car Thing, can be controlled using voice commands and is only being tested in the U.S. with a small group of paid Spotify subscribers. Spotify’s image mockup of Car Thing is contained the blog post and shows the product may be a small screen instrument with several small buttons.
While here are no immediate plans for Car Thing to become a “thing,” Spotify does want its subscribers to know there could be similar products in the future. “We might do similar voice-specific tests in the future, so don’t be surprised if you hear about ‘Voice Thing’ and ‘Home Thing’.” Watch out, Amazon, Spotify could be coming for you next.
Should Car Thing become a “thing?” Tell us what you think! Leave a note in the comments. You can also contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com, find us on Twitter, Facebook, Instagram, LinkedIn, or even connect with us directly on our website!
About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears almost weekly for “Staggers State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!