On Monday, Dunkin’ Donuts began selling a Beyond Sausage patty with egg and cheese, served on a sliced glazed donut. The “Beyond D-O-Double G Sandwich” was inspired by rapper Snoop Dogg and his “passion for plant-based protein and love of glazed donuts,” according to a press release. The sandwich will only be available for a week, and is the latest promotion for the plant-based protein since it was introduced to the national in November.
Dunkin’ first brought Snoop on last year with the plant-based meat in a TV ad campaign. Snoop and Dunkin’ are also opening a pop-up store, where they will sell clothing items, including a green tracksuit with the words “Glazzzed for Days,” later this month.
Beyond Meat has been a hit for Dunkin’. According to Dunkin’ CEO Dave Hoffmann, the Beyond Sausage Sandwich is now the second best-selling item in Dunkin’s Manhattan stores. The chain is hoping this launch will be successful enough to add the sandwich to its regular menu.
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!