KFC will be launching its Beyond Meat Chicken product throughout the south next month and in advance of this launch, Fast Company sent a reviewer to sample the plant-based product plain and drenched in a number of sauces to see of it would live up to all the hype.
Fast Company writer-reviewer Mak Wilson, was literally blown away upon trying the product. “It tastes like a doggone piece of chicken,” Wilson writes. “And not just any piece of chicken, but a KFC piece of chicken with hints of those 11 herbs and spices. I fork and knife my way through the honey BBQ (perfectly too sweet, and the coating still crunchy), the buffalo (a touch vinegary for my taste but offering the uncanny aftertaste of chicken), and the Nashville (the deep pepper flavor has respectable heat that hits me a delightful 10 seconds later).”
While Wilson had no critiques about the flavor, he did have one and that was about the shape of the product.
“In the future, Beyond Meat could shape this chicken however KFC wants. For now, it’s clear the company is going for something more premium than a chicken nugget—but they can’t call it a wing. Chicken cube? Chicken tesseract? Don’t be surprised to see more testing from KFC in the future, regarding both the shape of its plant chicken and its branding.”
KFC’s new Beyond Fried Chicken be available 100 stores in Charlotte, North Carolina; Nashville; and surrounding areas for a limited run from February 3 to February 23. If it does well, the product will be available nationwide at some point yet to be determined.
You can read Mark Wilson’s full review here.
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!