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Rayban Ad Scam Floods Instagram, 90% Off is 100% False

An ad for 90% off Ray-Ban sunglasses has been making the rounds on Instagram and many are falling for it and losing money.

Inside the Scam

There are a number of versions, but for the most part, the information is the same— they feature the Ray-Ban logo, photos of sunglasses, and some type of shocking statement like, “whoa, what a crazy deal!,” or “90% off.” The price tag is often in some low foreign currency like £17.65 ($22.13 U.S. dollars) for glasses that retail for over $100 a pair.

Then, there is the urgency. The ad stresses the sale is for “one day only,” but tends to last for weeks, even months.

Image: Instagram

How the Scam Works

Ads like these that often bear the word “official” in their logo or on their website are often the work of scammers. However, when seen on social media, you are more apt to trust them as valid when posted by friends. Your friends may not be aware these are definite phishing scams.

A number of these have made the rounds on social media. Consumer watchdogs have identified an Adidas phishing scam that circulated on WhatsApp, a bogus UGG outlet store scams on Facebook and online auctions for cute puppies and kittens.

What To Do

If you see scam ads like the Ray-Ban one posted by your friends, let them know. If they didn’t post them, then it is possible their account was compromised and they will need to take steps to secure their account.

Do you have additional information phishing scam? Have you been victim of another scam like this? Tell us in the comments below. You can also contact us for more information! Feel free to shoot us an email to You can also find us on TwitterFacebook, InstagramLinkedIn, or even connect with us directly on our website!

About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!

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