Keurig Dr. Pepper has voluntarily removed its bottled water from store shelves after it tested positive for of high levels of arsenic. This comes just as the company launched a new advertising campaign that urging consumers to “Drink Well, Do Good.” Prior to the news of contaminated water, the company’s stock prices increased 0.2%, outperforming expectations.
The withdrawal of the bottling company’s Peñafiel Mineral Spring Water follows a suit filed by John Pels of California stating that Keurig Dr. Pepper “acted irresponsibly and unlawfully” when it sold water with excessively high levels of arsenic for public consumption.
Peñafiel has come up positive for arsenic on numerous occasions going back to 2013. The company admits having knowledge of the high levels of arsenic before, but at this time, no evidence of how they attempted to alert the public of this prior knowledge has been found.
Pels’ suit states further: “Keurig has concealed that thousands of its customers have ingested bottled water which contains unsafe levels of arsenic, a known poison. Keurig would not even have undertaken the recently reported remedial measures except that it was embarrassed into doing so by an exposé in Consumer Reports.”
In a June 21, 2019 press release, the company said it was taking the action because “arsenic when present in the diet at very high levels, well above those detected in recent samples of Peñafiel, is associated with numerous chronic diseases.”
The company will suspend production of the product for two weeks to “enhance filtration”and that this move is to be taken “with the knowledge of the U.S. FDA.” No other Keurig products are affected.
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!