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New Report Reveals How Little Companies Share About Recalls

U.S. companies are required to recall those items they make that may pose a risk of danger to the public. In many cases, these are products designed for children.

About The Report

One consumer advocacy group, Kids in Danger or KID has released a report that finds many companies are not doing their due diligence when it comes to informing the public about potentially hazardous products that are made for and marketed to children.

KID says that the U.S. Consumer Product Safety Commission (CPSC) has recalled 122 children’s products from 117 companies between July 2017 and June 2019. These items’ “CPSC press releases included a website,” says KID. Yet, only 65% had the recall information posted to their company websites.

Recommendations For Improvement

CPSC issues both a “ recall checklist” and “ recall handbook” that encourages companies to implement a “social media plan” to disseminate recall information. They advise, using popular platforms like Facebook, Twitter, Instagram, and Pinterest.

“The Commission encourages companies to be creative in developing ways to reach owners of recalled products… As new or innovative methods of notice and means of communication become available, such as social media, the staff encourages their use,” reads the handbook.

It goes on to recommend companies utilize their website home pages as the “first entry point” regarding recall news and information and to use the words “recall” and safety” throughout.

Lack of Enforcement Is The Problem

KID Executive Director, Nancy Cowles says in a statement: “Companies can do a lot to make recalls effective. But at the very least, clear details about the recall and how to participate should be readily available on the firm’s website. It was disheartening to see that CPSC doesn’t even enforce this basic requirement.”

What do you think? Are companies doing enough to warn consumers about recalls? Tell us in the comments below. You can also contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com. You can also find us on TwitterFacebook, InstagramLinkedIn, or even connect with us directly on our website!

About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!

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