U.S. companies are required to recall those items they make that may pose a risk of danger to the public. In many cases, these are products designed for children.
About The Report
One consumer advocacy group, Kids in Danger or KID has released a report that finds many companies are not doing their due diligence when it comes to informing the public about potentially hazardous products that are made for and marketed to children.
KID says that the U.S. Consumer Product Safety Commission (CPSC) has recalled 122 children’s products from 117 companies between July 2017 and June 2019. These items’ “CPSC press releases included a website,” says KID. Yet, only 65% had the recall information posted to their company websites.
Recommendations For Improvement
CPSC issues both a “ recall checklist” and “ recall handbook” that encourages companies to implement a “social media plan” to disseminate recall information. They advise, using popular platforms like Facebook, Twitter, Instagram, and Pinterest.
“The Commission encourages companies to be creative in developing ways to reach owners of recalled products… As new or innovative methods of notice and means of communication become available, such as social media, the staff encourages their use,” reads the handbook.
It goes on to recommend companies utilize their website home pages as the “first entry point” regarding recall news and information and to use the words “recall” and safety” throughout.
Lack of Enforcement Is The Problem
KID Executive Director, Nancy Cowles says in a statement: “Companies can do a lot to make recalls effective. But at the very least, clear details about the recall and how to participate should be readily available on the firm’s website. It was disheartening to see that CPSC doesn’t even enforce this basic requirement.”
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!