Company Eyes Alternative Marketing Promotion Strategies
It is confirmed. Netflix will be discontinuing its free trial offer for new subscribers in the U.S.
The 30-day free trial is being replaced by the streaming giant with a “cancel anytime at no cost” offer.
According to Netflix, the company is “looking at different marketing promotions in the U.S. to attract new members and give them a great Netflix experience.”
Promotion strategies include content sampling for consumers in the U.S. One of these is the availability of certain Netflix films, such as “To All the Boys I’ve Loved Before,” without a subscription. Certain educational content is also being offered on YouTube for free. This content sampling is expected to continue in 2021.
Netflix has gradually pulled their free trial option in other countries.
Netflix is the world’s leading streaming entertainment service and currently has more than 192 million subscribers.
Editor’s note on the news about the discontinuation of the Netflix free trial for new subscribers:
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