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Nature Made Gummy Vitamins Class Action - Artificial Flavoring Claims Misrepresented

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Nature Made Gummy Vitamins Class Action – Artificial Flavoring Claims Misrepresented

Pharmavite LLC Faces Class Action Lawsuit – Ingredients Mislabeled, Deceptive Labeling 

Phamavite LLC is currently facing a class action amid claims that its Nature Made gummy vitamins contain artificial flavoring ingredients when its labeling states the contrary. The plaintiff, Laura Harmon, alleges the front label of the vitamins claim “No Artificial Flavors – Natural Fruit Flavors,” when the vitamins do actually contain artificial flavoring ingredients. 

According to the complaint, these representations are “false, deceptive, and misleading” due to the fact that the products contain DL-malic acid, a commercially made ingredient derived from petroleum products. DL-malic acid is a derivative of malic acid. Further, the ingredients on the labeling state that the product contains malic acid, not DL-malic acid, which violates federal and state regulations that mandate listed ingredients must be listed in their true form. 

The lawsuit also alleges that Pharmavite had the ability to utilize natural fruit flavors but opted for DL-malic acid “because it was likely cheaper or more accurately resembled the natural fruit flavors than citric acid or other acids.”

Editor’s Note on Pharmavite LLC Nature Made Gummy Vitamins Class Action:

This article is about the case filed against Pharmavite LLC over its alleged misdeed concerning the naturalness of its flavoring ingredients in its Nature Made gummy vitamins. 

Case Name(s) & No.(s): Harmon v. Pharmavite LLC, Case No. 3:22-cv-50091

Jurisdiction: United States (U.S.) District Court for the Northern District of Illinois Western Division.

Allegation(s): Pharmavite LLC labeled its Nature Made gummy vitamins as “No Artificial Flavors – Natural Fruit Flavors” when they actually contain DL-malic acid.   

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