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McDonald’s Introduces New Voice-Ordering Technology at Drive-Thru

McDonald’s is looking to implement a new technology at the drive-thru.

The fast food guru purchased a startup called Apprente which uses conversational technology that will allow consumers to place their orders without the use of a human order taker.

McDonald’s boasts that this technology will be faster, more accurate and understands various accents better.

Not everyone is “lovin’ it,” however. The new technology may cause many restaurants to reduce their number of human staff, thus many people will lose their jobs in the long run.

Sadly, there’s no date of arrival on the technology at your local McDonald’s.

What do you think? Would you rather talk to a Mickey D’s version of “Suri” versus a real person? Tell us what you think in the comments. You can also contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com, find us on TwitterFacebookInstagramLinkedIn, or even connect with us directly on our website!

About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears almost weekly for “Staggers State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!

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