Alcohol-enhanced seltzer White Claw, an often paired drink with the e-cigarette Juul and dubbed “Juul Water,” is running out nationwide. Fans of the combo have taken to social media to express their concerns in a manner many have described as “freaking out.”
White Claw took to Twitter to respond to fans of the beverage saying they are aware of the shortage and are trying to stock up on what has become become 2019’s fad drink.
“We are working around the clock to increase current supply and total capacity heading into 2020,” said Phil Rosse, President of White Claw’s parent company. He was responding by email to numerous queries for comment about the sensation. He added further, “understandably, our supply chain has tightened.”
The shortage comes as Juul, the e-cigarette many consumers pair with White Claw, is under scrutiny by the FTC and the feds. The Centers for Disease Control and Prevention warned last Friday that the number of people with severe lung diseases connected directly to “vaping” e-cigarettes has more than doubled since week before last, reaching 450 possible cases total across 33 states.
Indiana, Illinois and Oregon each saw one death in recent weeks and a fourth possible fatality was also reported. The FTC is also investigating whether Juul’s marketing practices target minors who are vaping at alarming rates. The ‘Juul Water shortage persists despite these issues.
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears almost weekly for “Staggers State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!