For those who use a lot of data and are away from WiFi an unlimited plan seems like a good idea and is often a money saver. But, what happens when at some point you notice your sites and searches aren’t loading as fast as they once did earlier in the month. There is a name for this. It is called “data throttling.”
According to a report by the Marin Independent Journal, data throttling occurs when “a mobile carrier reduces internet speed once a customer reaches a certain amount of gigabyte usage in a single billing cycle.”
Unless it is undisclosed, data throttling is cap is a deceptive business practice— one the Journal says consumers are “entitled to know upfront.”
“Internet providers must tell consumers when there are any internet speed or data restrictions in data plans. These disclosures must plainly inform a consumer that after a triggering usage amount, your internet speed may slow down.”
Do you know any carriers engaging in this practice? Tell us in the comments below. You can also contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com. You can also find us on Twitter, Facebook, Instagram, LinkedIn, or even connect with us directly on our website!
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!