According to a CNBC report, Nike’s decision to stop selling merchandise to Amazon is the “tip of the iceberg” and the start of brands going directly to consumers, says internet entrepreneur and ex-CEO of AOL, Tim Armstrong.
Armstrong, who started an online shopping component. says the direct-to-consumer movement is “another megatrend starting.”
Last week, Nike confirmed the pilot program to sell a limited number of products through Amazon in exchange for better brand protections will end.
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!