Juul Labs got a shock earlier this week when India banned – through executive order – the import, production and sale of e-cigarettes. The ban comes with jail terms of up to three years, according to a September 18th CNBC report.
Reports have statements from India’s Finance Minister Nirmala Sitharaman who said, “Considering the seriousness of the impact of e-cigarettes on the youth, the cabinet has approved an ordinance to ban e-cigarettes.”
Juul planned to launch its e-cigarette brand to the country and other companies like Phillip Morris had intentions of bringing similar products to India as well. This news comes as Juul’s sales were stopped on two Chinese websites and a number of states in the U.S., including New York, are looking into a ban on the product as is the White House.
Expanding to markets in Asia and China is a financial power move for these companies because according to the World Health Organization, there are over 300 million cigarette smokers in India alone. About 59 percent of those are male.
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About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears almost weekly for “Staggers State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!