After the deal goes through (officially), and the paperwork settles, you may be asking what would be Amazon’s next purchase? Well, the only thing that Amazon is really missing at the moment is a food delivery service, claims an investment analyst.
“Amazon has already made its own foray into restaurant delivery with minimal success, the overlap between Whole Foods customers and GrubHub users [is] likely high due to similar geographic footprint and value propositions, and synergies would likely be realized with GrubHub’s operational and logistical infrastructure.”
Translation: Like Whole Foods’, GrubHub customers already over pay for their food! Both GrubHub and Amazon both aim for local delivery within a short window of time, and by acquiring GrubHub, Amazon would acquire an existing nationwide network of restaurant partners, customers (with their internet order histories), and a workforce of delivery drivers in markets where GrubHub supplies drivers for restaurants that don’t hire their own.
In fact, Amazon does actually already do restaurant deliveries, though it’s unsurprising that you (probably) haven’t heard of it. The service has been far from a hit and is only available in select markets, dispatching drivers to pick up orders from partner restaurants just like they deliver merchandise using the Prime Now app.
Amazon has been aiming to build grocery operations for some time now and has since acquired its way into a supply chain and existing stores that serve upscale customers. Will it do the same for deliveries of prepared food? Where does it end for Jeff Bezos and Amazon? Nobody really knows…