Several states join move to file an antitrust lawsuit on Google
More and more states and territories of the USA are joining the party to bring search engine giant Google to court for its alleged harmful manipulation and control of the digital ads and marketing space through its Google search engine platform.
According to a U.S. News report, several states and territories have joined to form a joint filing a lawsuit against the Internet giant, Google.
In fact, these states and territories, thirty-five and three respectively, were represented by their own attorneys general in filing each state’s lawsuits against Google in federal court in Washington.
In a statement by the Attorney General of the State of Colorado, Phil Weiser, cited in the same U.S. News report, contends that the company has done a lot of misdeeds to both the consumers and advertisers.
For everyday consumers who choose to use Google’s product offerings, they are denied the benefits of healthy competition in the market.
Weiser claims these benefits include but are not limited to better services and more strengthened privacy offerings that will possibly come from rivals in the market.
On the other hand, advertisers are harmed as well, for they are only left with the option to settle with Google’s lower quality yet more expensive digital marketing and advertising services. The burden of higher prices is then passed on to consumers by advertisers.
This latest in the slew of lawsuits being filed against Google consists of cases filed by the following different states in the United States:
Alaska, Arizona, Connecticut, Delaware, Hawaii, Iowa, Idaho, Illinois, Kansas, Maine, Maryland, Massachusetts, Minnesota, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, and Wyoming.
The three U.S. territories that have decided to follow suit are Guam, Puerto Rico, and the District of Columbia.
Google has been facing a crackdown of its alleged misuse of its status as the dominant search engine provider in the market, which harms consumers and advertising companies.
It has been called out and fined by different European authorities over the past years. However, it still does not entail any noticeable negative impact on the company or whatsoever.
Google official Adam Cohen, Director of Economic Policy, has welcomed the newest lawsuit stating in an official company blog post that the company is looking forward to explaining to the courts how its business model works.
Editor’s Note on Google Antitrust Lawsuit:
This article is created to keep you informed about the Google Antitrust Lawsuit in the US.
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