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Facebook Uses Ads to Repair its Reputation with Consumers

Facebook is stepping up spending on global advertising. The company is seeking to repair its trust issues with consumers. This comes after a long series of privacy missteps that have obliterated public trust in the networking giant.

Facebook Marketing Chief Antonio Lucio says that while they have to address the mistakes, they also have to address the benefits they offer.

“There’s no question we made mistakes and we’re in the process of addressing them one after the other, but we have to tell that story to the world on the trust side as well as on the value side.”

According to Lucio, Facebook has already begun repairing its damaged relationship with consumers. He points to the recently redesigned mobile app. He also notes that the website has begun shifting to a more private, encrypted communication forum.

Last year, Facebook launched an expensive apology campaign to repair its image after it was discovered Russia flooded the platform with fraudulent information as it made attempts to interfere in the 2016 U.S. elections.

Do you think Facebook will be able to restore public trust? Tell us in the comments below. You can also contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com. You can also find us on TwitterFacebook, InstagramLinkedIn, or even connect with us directly on our website!

About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!

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