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Cento Class Action Lawsuit Rebuttal Consider The Consumer

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Cento Class Action Lawsuit Rebuttal; A Statement From Cento Fine Foods

On April 22, Consider The Consumer published an article pertaining to the recently filed Cento San Marzano Tomato Class Action Lawsuit. A week later, a representative from Cento Fine Foods reached out to us, giving a rebuttal/statement on the matter. Cento’s statement is as follows.

Cento Fine Foods refutes wrongful, frivolous lawsuit regarding misrepresentation of Certified San Marzano Tomatoes.

At Cento Fine Foods, we take nothing more seriously than the quality and integrity of our products. We take pride in that fact that our labels accurately describe the products inside. Cento is a brand consumers can trust. 

Cento Certified San Marzano Tomatoes are meticulously monitored by the strictest quality controls. Our seeds and seedlings are DNA tested to be true San Marzano tomatoes. Our fields and farmers are audited by a third party in Italy who assures that the tomatoes are grown in the rich fertile soil of Sarnese-Nocerino at the base on Mt. Vesuvius in Campagna. Our San Marzano tomatoes are produced in a facility exclusively dedicated to Cento brand San Marzano tomatoes. For these reasons among others, Cento has become synonymous with consistent premium quality tomatoes in the marketplace.

Cento is the only brand to have full traceability, sustainability, and transparency of San Marzano tomato products.  With groundbreaking Find My Field and PAC Traceability, consumers are able to pinpoint the exact field in which the tomatoes in each can of Cento Certified San Marzano Tomatoes are grown.

Recently, an unfounded wrongful class action lawsuit was filed claiming that Cento Certified San Marzano Tomatoes are not genuine. We do not use Chinese tomatoes in our San Marzano Tomatoes or in any of our other tomato products. Unfortunately, this type of litigation can be brought forward with mere allegation. Cento firmly refutes all of the ignorant, inaccurate, and wrongful claims in the complaint and is astounded by the lack of factual information therein.

According to Ricardo Sibrian’s complaint, “Cento Fine Foods takes advantage of consumers’ preference for San Marzano tomatoes over other tomatoes by substituting lower-quality tomatoes that were not San Marzano tomatoes and passing them off as a true San Marzano tomatoes in a can.” This allegation is completely unfounded. Cento exceeds industry standards in production and has always operated with the highest integrity. Any suggestion to the contrary is absolutely false.

At Cento, we take pride in the truthfulness and accuracy of our product labels. As always, you can “Trust Your Family With Our Family.”

Editor’s Note on the Cento Class Action Lawsuit:

We appreciate both sides of this case reaching out and telling their stories. As always, we urge all consumers to know both sides of the story, and to make a decision onto themselves as to go about matters such as these.

To read our original piece on the San Marzano Tomato Class Action, please click here.

If you have any other questions or concerns about this class action, or any other consumer matters, feel free to contact us at any of the following outlets and avenues. Email us at Outreach@ConsiderTheConsumer.com, find us on Twitter, FacebookInstagramLinkedIn, or even connect with us directly on our website! We look forward to hearing from all of you.

This case can be found under the reference name and number: Ricardo Sibrian v. Cento Fine Foods Inc., Case No. 2:19-cv-00974, E. D. NY.

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