Burger King is not necessarily known for its coffee, however, that may change shortly as the fast-food chain is introducing its Burger King Coffee Subscription Plan, and it may save you a ton of money…
In keeping up with its most staunch competition, McDonald’s, which upgraded its coffee several years ago, Burger King is now planning to offer their very own Burger King coffee subscription program. In short, you’d pay $5 a month and it would allow you a small cup of coffee per day.
Doing the math, that’s a little over $0.16/cup if you are a daily visitor. The Burger King Coffee Subscription is available through the BK app. and the chain says its daily coffee subscription model is a departure from the expected coffee service. Furthermore, consumers who have the app can click the “offers” tab and sign up for the coffee subscription.
“We continue to leverage technology to enhance our guests experience in our restaurants,” said Chris Finazzo, President, North America, Burger King Corporation. ”We are proud to launch our own subscription service where guests can now enjoy a hot cup of coffee every day for just $5 a month.”
Is There A Catch?
At only 16 cents a cup, you may assume a few limitations. You’d assume correctly. The Coffee Subscription is good for only hot coffee. All Burger King Specialty coffee drinks, iced coffee, and frappes are not included in the subscription.
Consumer Affairs notes that Burger King probably isn’t out to dethrone Starbucks, Dunkin’, or any other coffee brand. Most likely the target here is McDonald’s. While it might not make money on its coffee subscription, BK is banking on consumers grabbing a breakfast sandwich when they stop for coffee. If they do, that probably means they won’t be stopping at McDonald’s.
McDonald’s has already used coffee to fortify its breakfast business. In 2014, it announced that coffee would play a major role in its McCafe rebranding. At the time, McDonald’s was struggling to increase same-store sales.
Since putting new emphasis on its coffee drinks and making other menu modifications, such as all-day breakfast, McDonald’s stock has doubled in price.
Will you be taking advantage of the Burger King Coffee Subscription? Don’t hesitate to discuss! Comment below, or shoot us an email. If interested, please send your thoughts to Outreach@ConsiderTheConsumer.com, find us on Twitter, Facebook, Instagram, LinkedIn, or even connect with us directly on our website! We look forward to hearing from all of you.
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