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Amazon Prime Now vs. Amazon Fresh: Which is Better?

Amazon now has two delivery services through which to get grocery orders to you: AmazonFresh and Amazon Prime Now.

Amazon Prime Now grocery delivery is included in your Amazon Prime subscription. AmazonFresh requires you to be an Amazon Prime subscriber, but carries additional charges. Consumer Reports compared the two offerings for value, service and quality. Here is what they found.

Amazon Prime Now seems to be the better service and value. Its groceries come direct to consumers from Whole Foods Markets. AmazonFresh was among the lower-rated grocery delivery services, due to its membership price. Its groceries came from Amazon fulfillment centers as opposed to a supermarket.

Fees for Service

You don’t pay extra when using Amazon Prime Now’s grocery delivery service for orders over $35, pre-tax. Orders under $35 ae charged a $4.99 delivery fee.

In addition to a $14.99 monthly fee and an Amazon Prime membership, AmazonFresh customers are also charged a $9.99 per delivery fee for pre-tax orders under $35. Tipping is always optional.

What about Government Programs?

Participants in the Supplemental Nutrition Assistance Program (SNAP) can use AmazonFresh without having to pay the monthly $14.99 fee. A Prime Membership may still be required.

Are Both Services Widely Available?

Both programs are still new and subject to availability in your area.

Amazon Prime Now is available in 90 U.S. metro areas. AmazonFresh is available only in 14 cities: Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Seattle, and Washington. Amazon plans to expand into additional markets as the year progresses.

Amazon plans to expand into additional markets as the year progresses.

Have you tried either Amazon grocery delivery service? Tell us about your experience in the comments below and whether you think either was worth the cost or quality. You can also contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com. You can also find us on TwitterFacebook, InstagramLinkedIn, or even connect with us directly on our website!

About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers’ State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!

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