New reporting by Bloomberg says that Amazon.com, Inc. is working on new recognition software that will be able to read human emotions.
Bloomberg’s report says the giant behind the voice recognition software products Alexa and Echo is collaborating with Lab126 to develop a wearable recognition wrist device. It works with a smartphone app and has an embedded microphone. According to Bloomberg, the mic can “discern the wearer’s emotional state from the sound of his or her voice.”
Amazon’s venture into the voice recognition device market is expected to pay off by the billions. Specifically, $15.5 billion by 2029, says analytics firm IdTechEx. The firm researches businesses and makes projections based on astute research analysis.
Amazon is not the only tech giant to take the plunge into the facial emotion recognition market. Others like Google, IBM, and Microsoft are also developing similar technology. The goal of each is to hone in on exactly what their consumers are feeling about products, services and more to make suggestions about products and services.
News of this development comes at a time when consumer trust is a wavering on big tech companies. This, just since the latest reports show that Amazon’s Alexa is listening to you and there’s a thousand Amazon employees who are tracking everything you say. Amazon insists this is to help serve its consumers better and improve their overall effectiveness.
Amazon responded to these charges in an interview with Bloomberg for that piece. “This information helps us train our speech recognition and natural language understanding systems.” They say that listening to you through the Alexa device helps them to understand “your requests” in order to make sure it “works well for everyone.”
For Amazon, the emotion recognition software will allow them to promote products through targeted recommendations and ads. It could also lead to the development of similar such products.
Are you ready for a device that can read your emotions? Tell us what you think in the comments below or contact us for more information! Feel free to shoot us an email to Outreach@ConsiderTheConsumer.com, find us on Twitter, Facebook Instagram, LinkedIn, or even connect with us directly on our website!
About the Author: Aisha K. Staggers is a writer, lecturer, political analyst and literary agent. She appears weekly for “Staggers State of Things” on the Dr. Vibe Show. Her work has been published by Paper Magazine, AfroPunk, The Spool, GREY Journal, MTV News, HuffPost, Blavity, Atlanta Blackstar, For Harriet, New York Review of Books and a host of other first-run publications and syndicated outlets. Find her on Twitter @AishaStaggers. For more of her work, check out her page here!