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Wholesome Pantry Vanilla Coconut Milk Misleads Consumers Claims Lawsuit

Wholesome Pantry Vanilla Coconut Milk Class Action Claims Product Has No Vanilla

Wakefern Food Corp. is facing a class action lawsuit for allegedly misleading consumers with the marketing of their Wholesome Pantry Vanilla Coconut Milk, saying that the product’s flavoring ingredient is vanilla.

Consumers claim that the ingredients list does not specify any vanilla ingredient and simply lists unspecified “Natural Flavors.” Other representations state that the coconut milk product has “No Artificial … Flavors,” contrary to its claims that it contains vanillin, which is an artificial flavor.

Read about the case under the name: Myers et al v. Wakefern Food Corp., Case No. 20-cv-8470, S.D. NY.

Are you affected by the allegations in this class action lawsuit? Contact us today for help.

False and Misleading Product Label Representations

The class action lawsuit says that the Wholesome Pantry Vanilla Coconut Milk “front label representations include ‘Vanilla,’ ‘No Artificial Colors, Flavors or Preservatives,’ ‘Coconutmilk’ and a picture of vanilla beans, the vanilla flower, and a coconut.”

According to the lawsuit, this is deceiving and misleading because the product “contains trace or a de minimis amount of vanilla from real vanilla beans from the vanilla plant, and the presence of vanillin and other artificial flavors is not disclosed to consumers where they are expecting to see it on the front of the Product.”

Industry reports have emphasized that the majority of consumers nowadays prefer to go natural and organic and tries to steer away from artificially flavored products. “Consumers want the vanilla in vanilla-flavored products to come from a real source;” the lawsuit says. This demand, together with the expensive process of getting and using more natural ingredients, has made products with natural or organic ingredients a bit more expensive.

The lawsuit contends that it is therefore important that consumers are made aware “whether the product [they are buying] is flavored with a vanilla flavoring derived from vanilla beans, in whole or in part, or whether the food’s vanilla flavor is provided by flavorings not derived from vanilla beans.”

The product contains “an abnormal excess of vanillin relative to the profile of minor components in a vanilla preparation,” maltol, and piperonal, which are artificial flavors. The product should have then contained label representations of “artificial flavors” instead of “Natural Flavors” as it contains vanillin from non-vanilla sources. This makes the product misleading and deceitful.

Wakefern Food Corp. is accused of negligent misrepresentation, breaches of express warranty, implied warranty of merchantability and the Magnuson Moss Warranty Act, fraud, unjust enrichment, and violating the Consumer Protection Statute of the New York General Business Law.

Editor’s note on the Wholesome Pantry Vanilla Coconut Milk Lawsuit:

This piece is written about the recent Wholesome Pantry Vanilla Coconut Milk Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Wholesome Pantry Vanilla Coconut Milk class action lawsuit has affected you, please don’t hesitate to reach out to us.

Contact Us

We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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