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Get to Know the Whole Foods Ice Cream Class Action Lawsuit

The Whole Foods Ice Cream Class Action Lawsuit is Underway

Whole Foods is currently facing a lawsuit alleging that its ice cream bars are falsely advertised.

According toPlaintiff Mandell Mitchell, he and other consumers were tricked by Whole Foods’ Chocolate & Almond Vanilla Ice Cream Bars sold under the retailer’s Organic 365 value brand. According to reports, the products have a variety of representations such as  “chocolate coating” and “decadent” to describe the ice cream bars.

However, the class action lawsuit argues that these representations were false and misled consumers about the contents and quality of the product.

The lawsuit asserted that the chocolate coating on the ice cream bars has vegetable oils, instead of only chocolate.

More About the Lawsuit

“Defendant’s branding and packaging of the Product is designed to — and does — deceive, mislead, and defraud plaintiff and consumers,” Mitchell argued. “Defendant sold more of the Product and at higher prices than it would have in the absence of this misconduct, resulting in additional profits at the expense of consumers like the plaintiff.”

The lawsuit claims that the plaintiff and other consumers were injured by the company’s conduct because they were tricked into paying a higher price for the products than they otherwise would have.

Due to this, Mitchell wants to represent a class of consumers in New York who bought the Whole Foods ice cream bars.

This lawsuit asks for “monetary damages, restitution, disgorgement and injunctive relief requiring Whole Foods to change the labeling representations on their ice cream bars.”

Editor’s note on The Whole Foods Ice Cream Class Action Lawsuit:

This piece is to inform you about the Whole Foods Ice Cream Bars Class Action Lawsuit.

If you are considered eligible to be among the class of consumers described in the article above, you may eventually be able to participate in receiving any compensation the court may award.

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We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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