Anheuser-Busch Class Action Lawsuit Over Vera Suz Beer’s Origin
According to a recent class action complaint, Anheuser-Busch deceptively produced and marketed its Vera Suz beer to appear like a local Miami artisan brew with “Latin roots” to connect into a market of Latinx millennials and gen-Zs.
Byron Jackson et al. v. Anheuser-Busch Companies LLC et al.
Byron Jackson and Mario Mena Jr., both of Miami, sought a federal judge on Thursday to certify their class-action lawsuit over Anheuser-Busch as well as a Miami-based affiliate.
The plaintiffs allege that the Belgian beer company misrepresented and falsely advertised Vera Suz as a craft beer available only in Miami.
Veza Sur is produced by one of the world’s largest breweries, Anheuser-Busch, a Belgian-based multinational behemoth, according to the class action.
In addition, the plaintiffs stated that Veza Sur is a subsidiary of the world’s largest brewer, whose ownership is concealed to capitalize on the higher standards of quality and price set by legitimate locally owned artisan breweries.
This case involves a beer Goliath posing as David to sell products to a devoted consumer base by misleading the product’s ownership and legitimacy.
Miami’s For Me
According to the consumers, Anheuser-Busch promoted the beer falsely to attract Latinx millennials and Gen-Zs willing to spend a premium to support a neighborhood brewery.
The Veza Sur package contains the phrase “Hecha en Miami” — “Made in Miami” in Spanish.
However, the plaintiffs assert that Veza Sur has no link to Miami and that beer drinkers were misled into purchasing the product and paying top dollar for it.
The complaint states that Anheuser-Busch is the largest beer producer in the United States, accounting for around 40% of all beer sold in the country, and hence cannot claim to be a craft brewer.
They are suing for violations of Florida’s deceptive and unfair trade practices act, fraud, unjust enrichment, negligent misrepresentation, and misleading advertising. Additionally, they are suing for breach of an explicit warranty under Florida law and violating the federal Magnuson-Moss Warranty Act.
In April, the company settled a lawsuit brought by Oregon craft beer manufacturer Suzie’s Brewery alleging that the brewery falsely represented itself as the world’s first and only organic hard seltzer.
Judge Michael H. Simon of the United States District Court in Portland approved the hard seltzer settlement, advising Anheuser Busch that “truth matters.”
Editor’s Note on Vera Suz Class Action Lawsuit 2021:
This article is written to inform you of the Anheuser-Busch class-action lawsuit over misleading advertisements concerning its Veza Sur.
Case Name & No.: Byron Jackson et al. v. Anheuser-Busch Companies LLC et al., case number 1:20-cv-23392
Jurisdiction: U.S. District Court – Southern District of Florida
Products/Services: Veza Sur beer’s origin
Allegations: Anheuser-Busch allegedly falsely promoted Veza Sur to attract Latinx millennials and Gen-Zs
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