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Coca-Cola Class Action Lawsuit Alleges False Label Representation of Vanilla Coke

Vanilla Coke Class Action Lawsuit 

The Coca-Cola Company was hit with a Class Action Lawsuit last July for allegedly misrepresenting and mislabeling their Vanilla Coke product as containing real vanilla. The Vanilla Coke Class Action claims that the product label is misleading in its assertion that the soda contains “vanilla and other natural flavors” which are displayed prominently on the product body along with the word “vanilla.” Have you been affected by the Vanilla Coke Lawsuit? If so, feel free to contact us today!

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Consumers are claiming to have been deceived and misled for the simple fact that they cannot be expected to know strict labeling regulations exist for products containing vanilla ingredients and that consumers are willing to pay more for products that are labeled solely as “vanilla.”

The case can be found under: Steven Gil v. The Coca-Cola Company, Case No. 1:20-cv-05064, S.D. NY.

Coca-Cola Class Action: What To Know

The Coca-Cola Class Action Lawsuit claims that “The relevant front label representations include “Vanilla,” “Coca-Cola” and “Vanilla Flavored & Other Natural Flavors.” The representations are misleading because although the characterizing flavor is represented as vanilla, the vanilla taste is not exclusively from vanilla and is from artificial flavors… Vanilla’s “desirable flavor attributes…make it one of the most common ingredients used in the global marketplace, whether as a primary flavor, as a component of another flavor, or for its desirable aroma qualities.”

During the first half of the 20th century, “the widespread and exceedingly serious adulteration of vanilla extracts that are now labeled ‘pure’” was rampant, which resulted in consumers expecting vanilla but receiving its synthetic replacement, vanillin… Due to the widespread fraud in vanilla products, vanilla became the only flavor for which a standard of identity was established, to “insure, for the protection of both the consumers and our industry, that all vanilla products are correctly labeled and meet at least minimum standards.” Where only vanilla is the source of a flavor, it is required to “bear[s] the name of the food specified in the definition and standard.” Non-standardized flavors on finished products “are labeled as either natural or artificial.”

A full copy of the Coca-Cola Class Action Complaint can be found below:

Editor’s note on the Coca-Cola Class Action Lawsuit:

This piece is written about the recent Coca-Cola Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

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If you believe that what is alleged in the Coca-Cola class action has affected you, please don’t hesitate to reach out to us. We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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