Class Action Claims That Under Armour Has Falsely Advertised Their Product

Under Armour, an American sports equipment and apparel company was charged with a class action lawsuit for allegedly untruthfully advertising their product.

The Lawsuit

According to the lawsuit, Under Armour’s Rush clothing product line was marketed misleadingly.

The lawsuit was filed by the lead plaintiff, Jonathan Dill, in December 2020 in New York’s Eastern District federal court.

The lawsuit asserts that Under Armour stated that their product could enhance an individual’s athletic performance. 

It argues that these are false claims and that the company deceived its customers by marketing benefits that the product does not provide.

Under Armour Rush Line

The class lawsuit alleges that Under Armour’s Rush line is advertised as scientifically tested to boost performance because its fabric is bioceramic that functions as an infrared sauna.

The bioceramic fabric takes in the body’s heat, then transforms it into infrared energy that the body can absorb. 

The infrared energy helps circulate the blood, which enhances the individual’s performance and promotes faster recovery.

The lawsuit argues that there are multiple types of infrared energy. 

Identifying the kind used in the company’s Rush Line is significant to determine if its claims are valid.

Infrared Energy Types

Infrared energy is a type of radiation that is invisible to the human eye. 

It is electromagnetic energy that can be felt as heat, depending on the frequency that it has. 

Some of the most popular forms of infrared energy present in our environment are energies from fire and the sun.

The class action lawsuit adds that there are various types of infrared energy, each with its capacity to emit heat that can be felt and absorbed by the body:

Far-infrared energy (FIR) – this is the least penetrating type of energy. It also emits the least amount of heat. It can only permeate human tissue to about 0.1mm thick.

Mid-infrared energy (MIR) – can penetrate the human body more than the FIR, estimated to reach 0.5mm thick.

Near-infrared energy (NIR) – this has the most ability to penetrate the human body and can permeate to at most 5mm the skin’s surface.

While the U.S. website of Under Armour has not revealed which type of infrared energy they use in the Rush fabric, the lawsuit argues that non-U.S. websites have published that they utilize Far-infrared energy (FIR).

The lawsuit complains that since FIR has the lowest capability to produce heat amongst the different types of infrared energy, it cannot permeate the skin in the manner Under Armour advertised. 

Therefore, the lawsuit claims that Under Armour’s marketing of the product is misleading and untruthful.

Plaintiff Allegations

The plaintiff asserts that the Rush line’s fabric cannot act as an infrared sauna and boost performance. 

They claim that Under Armour has knowingly deceived its customers regarding the false benefit of its product.

The plaintiff also argues that the company has used false marketing to influence its customers to pay for the product at a higher price.

And that if Under Armour has been truthful about their advertisement, customers would not have purchased the product.

Editor’s Note on Under Armour Rush Class Action Lawsuit:

This article is published to inform you of the latest class action lawsuit filed against Under Armour due to the alleged false marketing of their Rush clothing line.

Have you bought any clothing from the Rush line by Under Armour?

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