The Haagen-Dazs Ice Cream Bar Class Action
People often prefer ice cream as a snacking staple, often paying a little extra for a premium product, and something that is going to taste great.
Haagen-Dazs is one of the top brands that consumers go for because of the premium quality of its ingredients. Although, with a proposed class action recently filed against the company, there are now allegations circulating that their vanilla ice cream bars are falsely marketed!
In short, their vanilla ice cream bars were dipped in a milk chocolate mixture and then covered in bits of almonds and toffee. The issue here, though, is that the milk chocolate mix which includes vegetable oils.
The plaintiffs considered the product to be made of low quality, as vegetable oils were used as a replacement for cacao fat, which is the correct ingredient associated with a chocolate-made product.
Chocolate that is derived from cacao has an overall better taste a creamier mouthfeel, compared to vegetable oil that will feel waxy and oily aftertaste.
There are also claims included in the lawsuit where the packaging of a Haagen-Dazs vanilla ice cream shows that their product has “rich milk chocolate,” and no implication of “milk chocolate and vegetable oil coating,” leading consumers to believe that the product only has pure chocolate, which it does not.
The very reason people opt for premium brands, is because they believe they will get better quality products. Here, that just isn’t the case.
Editor’s note on the Haagen-Dazs Ice Cream Bar Class Action Lawsuit:
If you’ve recently bought Haagen-Dazs vanilla ice cream products and felt that you’ve paid more for something that should have cost less, please don’t hesitate to contact us for help.
If you have any questions, please don’t hesitate to shoot us an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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