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Stop & Shop Graham Cracker Class Action Lawsuit - Is It Wheat Flour Or Graham Flour

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Stop & Shop Graham Cracker Class Action Lawsuit – Is It Wheat Flour Or Graham Flour?

Stop & Shop Graham Cracker Class Action Lawsuit Over Graham Flour Issues

According to a new class action lawsuit, the ingredients in Stop & Shop graham crackers do not contain enough graham flour; therefore, consumers are seeking more than $5 million in damages for claimed false advertising.

Idalia Valcarcel v. Ahold U.S.A., Inc.

Click to access Idalia-Valcarcel-v.-Ahold-U.S.A.-Inc..pdf

On Saturday, Plaintiff Idalia Valcarcel of New York filed a class action complaint against Ahold U.S.A., Inc., alleging that the company had violated state and federal consumer protection laws.

According to the plaintiff, under the Stop & Shop brand, Ahold U.S.A., Inc. makes and markets cinnamon-flavored crackers that are purportedly comprised largely of whole-grain graham flour.

The label for the product reads, “Naturally Flavored Cinnamon Graham Crackers,” and it includes images of crackers in a dark color.

However, the ingredient list discloses that “Enriched Wheat Flour” is the primary flour, as seen by the fact that it is listed before “Graham Flour,” according to the Stop & Shop Graham Cracker Class Action Lawsuit.

Stop & Shop Graham Cracker Mislead Consumers by Using More Enriched Wheat Flour

According to Valcarcel, people are misled by the packaging into believing that the product contains more graham flour than it actually does. As a result of the large font and all-caps use of “GRAHAM,” she claims that reasonable consumers will be under the assumption that graham flour — a type of whole grain flour — is the major flour ingredient used in the cracker.

In her Stop & Shop Graham Cracker Class Action Lawsuit, Valcarcel relies on the description of a graham cracker to support her position, claiming that one prepared with graham flour is what she is referring to. Specifically, she asserts that the quantity of whole grain wheat flour within the product is about 25% of the amount of refined wheat flour.

As a result, the product’s value is substantially less than the value stated on the box. Amounts in dispute, according to the lawsuit, are greater than $5 million.

Valcarcel is hoping to represent individuals in New York who may have purchased the crackers. She is suing under the New York General Business Law, alleging breach of warranty, negligent misrepresentation, fraud, and unjust enrichment. An injunction, fees, and expenses are being sought in addition to the certification of the class action and a jury trial.

Editor’s Note on Stop & Shop Graham Cracker Class Action Lawsuit:

This article is written to inform you of the class action lawsuit filed against Ahold U.S.A., Inc. over allegedly misleading consumers regarding its Stop & Shop Graham Cracker. A similar class action was filed against Pepperidge concerning their Golden Butter Crackers

Case Name & No.: Idalia Valcarcel, et al., v. Ahold U.S.A, Inc., Case No. 1:21-cv-07821

Jurisdiction: U.S. District Court Southern District of New York

Products/Services: Stop & Shop Graham Cracker

Allegations: Ahold allegedly used more enriched wheat flour when the packaging of the cracker states “GRAHAM,” hence is an alleged violation of New York General Business Law

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