Class Action Against Snapple’s False Advertisement Of Their Product

A nationwide class action lawsuit was filed this May 12 against Snapple for allegedly advertising their drinks as “All Natural” when, in fact, there is added coloring in them that caused injury to the consumers.

Snapple Beverages

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper. The company (and brand) is based in Plano, Texas, United States, and was founded in 1972. The brand became famous because of different pop-culture references, including television shows. 

On May 12, Snapple received accusations from consumers about their drinks as they allegedly falsified their advertisements on the “All Natural” label, even though they used additional coloring in their products. 

Beverages include: 

• Snapple’s Apple
• Watermelon Lemonade
• Kiwi Strawberry
• Mango Madness 
• Orangeade
• Raspberry Peach 
• Strawberry Pineapple Lemonade
• Lemonade
• Pink Lemonade 

All the flavored drinks mentioned are advertised as being all-natural, the claim states.

The Plaintiffs

Plaintiffs Stephanie Escobar and Annemarie Newbold filed a class action lawsuit against Snapple Beverage Corp. and Keurig Dr Pepper Inc. They released false advertisements on their products that caused them to lose money and injure them at the same time. 

According to the plaintiffs, both Escobar and Newbold relied on Snapple’s drink label claims of being “All Natural.” Because of the company’s negligence in their advertisements, the pair suffered from intaking their products. 

The plaintiffs want to represent people in the United States who bought Snapple drinks in the last four years, as well as subclasses of California and Kentucky consumers. 

Both of the complainants are suing for breach of express warranty and violation of state consumer and advertising laws. Additionally, they ask for certification of the Class, corrective advertising, damages, legal fees and costs, and a jury trial.

Claims On Snapple’s False Advertisements 

The claims on Snapple beverages produced and sold by Snapple and Dr Pepper contain food coloring agents from vegetable, and fruit juice concentrates, vegetable juice concentrates, fruit juice concentrates, and beta carotene. 

The U.S. Food and Drug Administration does not regard foods with added food coloring as natural additives. 

Based on the class action lawsuit, Snapple and Dr Pepper reclaimed the public’s concern for natural and healthy food and labeled their product “All Natural,” even though they weren’t legal. 

Also, the claim states that “The reasonable consumer will pay a price premium for products with an ‘All Natural’ label because they believe these products are safer, more nutritious, or otherwise have different attributes than products that do not have the label, all things being equal.”

Snapple and Dr Pepper are not the only companies facing legal actions due to alleged false advertising of their products. Just recently, Post Foods, LLC conformed to a $15 million settlement agreement with consumers because of the filed class action lawsuit against them. 

They allegedly advertised their cereals as being healthy when, in reality, the products contained high levels of sugar.

Editor’s Note on Snapple All Natural Class Action Lawsuit: 

This article is published to inform you of the latest class action lawsuit filed against Snapple Beverage Corp. and Keurig Dr Pepper Inc. due to allegations of false advertising their products as being “All Natural.”

Case Name & No.: Escobar, et al. v. Snapple Beverage Corp., et al., Case No. 2:21-cv-03987, in the U.S. District Court Central District of California

Products/Service: Snapple Beverages 

Allegations: False advertisement of their drinks being “All Natural”

Status: Pending 

Have you consumed any Snapple beverages for the past days or months? Did you feel something different after consuming these products? Let us know by clicking the “Contact Us” button below. We’d love to hear your thoughts.

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(PC – Snapple)