SmartyPants Class Action Lawsuit Over False Advertising
In a class-action lawsuit filed Wednesday in New York federal court, two consumers allege that SmartyPants multivitamins are falsely advertised as “Complete” and containing “Essential” nutrients. However, they lack many vitamins deemed necessary by health authorities.
Brianna Foster, et al. v. SmartyPants, Inc.
Brianna Foster and Jennifer Schultz, the lead plaintiffs, seek to represent a nationwide Class comprising consumers who purchased different SmartyPants-branded items and some state subclasses.
They allege that SmartyPants, Inc., is “cheating” consumers by misinterpreting their products and demanding a premium price.
Foster and Schultz claim they bought SmartyPants multivitamins based on the items’ labeling, which stated the supplements were “complete” and would offer “necessary nutrients.”
Despite these assertions, the plaintiffs assert that SmartyPants multivitamins fall short of essential nutrition as defined by the US Food and Drug Administration (FDA).
According to the SmartyPants Vitamins Class Action Lawsuit 2021, these allegedly complete and vital multivitamins are deficient in various essential nutrients, including vitamin K, niacin (vitamin B-3), and riboflavin (vitamin B-2).
The plaintiffs claim that SmartyPants misrepresented their vitamins to charge an unreasonable premium to unsuspecting consumers.
They assert that the alleged false advertising violates New York and California consumer protection laws by constituting negligent misrepresentation and breach of warranty.
The List of Allegedly Falsely Advertised Vitamins
Foster and Schultz seek to represent a nationwide class of consumers, as well as subclasses in New York and California, who bought any of the following SmartyPants multivitamins:
- SmartyPants Kids Complete Multivitamin
- SmartyPants Kids Complete and Fiber Multivitamin
- SmartyPants Organics Vegetarian Kids Complete Multivitamin
- SmartyPants Organics Vegetarian Kids & Toddler Complete Multivitamin
- SmartyPants Teen Guy! Complete Multivitamin
- SmartyPants Men’s Complete Multivitamin
- SmartyPants Men’s MO Complete Multivitamin
- SmartyPants Masters Complete Multivitamin for Men 50+
- SmartyPants Masters Complete Multivitamin for Women 50+
- SmartyPants Adult Complete Multivitamin
- SmartyPants Adult Complete and Fiber Multivitamin
They are seeking damages as well as an injunction prohibiting SmartyPants multivitamins from engaging in alleged false advertising.
Consumers have started suing vitamin manufacturers, saying that their products’ contents are misrepresented. Bayer is being accused in a class action lawsuit for allegedly misrepresenting popular Flintstones kid’s vitamins.
Rainbow Light, the manufacturer of prenatal vitamins, paid $1.75 million to settle a class action lawsuit alleging that the firm misrepresented the content of heavy metals of certain products.
Editor’s Note on SmartyPants Vitamins Class Action Lawsuit 2021:
This article is written to inform you of the class action lawsuit against SmartyPants over the alleged false advertisement of its vitamins.
Case Name & No.: Brianna Foster, et al. v. SmartyPants, Inc., Case No. 7:21-cv-06430
Jurisdiction: US District Court – Southern District of New York
Products/Services: SmartyPants vitamins
Allegations: SmartyPants allegedly falsely advertised its vitamins as “Complete” and containing “Essential” nutrients
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