Sara Lee Sued for Claiming ‘All Butter Pound Cake’
Sara Lee Frozen Bakery was charged with a class action lawsuit for allegedly misleading consumers with the labeling of their All Butter Pound Cake. The label got consumers to believe that the product contained only butter as the cake’s shortening ingredient.
According to the lawsuit, the cake actually contains soybean oil and a coloring ingredient (annatto), as stated in its ingredient list, that makes consumers think the cake contains more butter than it actually does. The product further claims on its package that it has “No Colors From Artificial Sources” which is inaccurate as it contains annatto.
Check the case under the name: John Briley v. Sara Lee Frozen Bakery, Case No. 7:20-cv-07276, S.D. NY.
Have you purchased Sara Lee’s All Butter Pound Cake and believe you are affected by this class action lawsuit? If so, contact us today for help!
Sara Lee All Butter Pound Cake Claims
According to the class action lawsuit, the All Butter Pound Cake claims in its packaging that it has “No Artificial Flavors,” “No Colors From Artificial Sources,” and “No High Fructose Corn Syrup,” and is priced higher than other similar products from the baking company.
This led consumers to think that because of the higher price, the product consisted of the all-butter claimed in its packaging. Consumers “prefer butter to chemically produced ‘vegetable’ oils when baking for reasons including taste, health, and avoidance of highly processed artificial substitutes for butter. The use of annatto is permitted in butter, but used in the (pound cake), gives the consumer the impression that the product contains more butter than it does and only contains butter as its shortening ingredient.”
Consumers claimed that the product from Sara Lee was designed to “deceive, mislead and defraud” consumers and that the bakery “violated state consumer protection statutes, committed negligent misrepresentation and fraud, breached an express warranty, and benefited from unjust enrichment.”
Editor’s note on the Sara Lee Class Action Lawsuit:
This piece is written about the recent Sara Lee Pound Cake Class Action Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the Sara Lee ‘All Butter Pound Cake’ Class Action has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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