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Cento Lawsuit; San Marzano Tomato False Claims

Class Actions

Cento Lawsuit; San Marzano Tomato False Claims

Cento Tomato Class Action Lawsuit

A recent class action lawsuit against Cento Fine Foods Inc. alleges that the company has been deceiving many consumers when claiming that its canned San Marzano tomatoes were the “certified,” real deal San Marzanos, which are known to be possibly the most  “rare” and “premium” types of tomato.

Rumors of inauthentic San Marzano tomatoes have been around for years, and have been reported by various media outlets. Some of these sources are as follows: The Mystery of San Marzano (The New York Times), How to Tell if Your Canned San Marzano Tomatoes Are Fake (Wide Open Eats) and The Fake Rolex of Canned Foods (Taste), among others.

The lawsuit alleges that the Cento Certified San Marzano tomatoes are deceptive and misleading, because actual certified San Marzano tomatoes are grown in a limited number of fields, and must be grown in volcanic, southern Italian soil near Mount Vesuvius.  Certified, true San Marzano tomatoes are so rare that serial numbers are actually affixed to these tomatoes.

Furthermore, the lawsuit also alleges that Cento’s claims of a third-party certification on its San Marzano tomatoes is misleading and that Cento could not plausibly grow or harvest large amounts of the rare tomato. Per the complaint, it is claimed that this process is “misleading to grow tomatoes that may or may not be from San Marzano seeds and represent them as being ‘certified’.”

Affected by these San Marzano Class Action Claims?

If these practices seem to have affected you, your taste buds or your wallet in any way, you’ll be happy to know that our friends at Sheehan & Associates, P.C., are on the case! The firm has filed suit against Cento, and plans to seek justice for all consumers who have been harmed.

To reach Sheehan & Associates, P.C., you can call them at (516) 303-0552, or you may email them directly at Spencer@SpencerSheehan.com.

A full copy of the Cento Tomato Class Action Lawsuit is Below:

Editor’s note on the San Marzano Lawsuit:

This piece is written about the recently filed Cento Tomatoes Class Action Lawsuit. For more information, please shoot us an email to Outreach@ConsiderTheConsumer.com, find us on Twitter, FacebookInstagramLinkedIn, or even connect with us directly on our website! We look forward to hearing from all of you.  Please note that this investigation piece has been sponsored by Sheehan and Associates and Consider The Consumer has received compensation for such sponsorship.

This case can be found under the reference name and number: Ricardo Sibrian v. Cento Fine Foods Inc., Case No. 2:19-cv-00974, E. D. NY.

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2 thoughts on “Cento Lawsuit; San Marzano Tomato False Claims”

  • Linda Messina says:

    I have been buying Cento San Marzano ‘certified’ tomatoes for at least 10 years now. I was convinced that they were DOP, etc, etc. In the back of my mind however I often wondered how they could grow enough tomatoes, in that small area, to supply all of the stores in the US. They were not that expensive and I did think that they were less acidic than other tomatoes but perhaps I was just convincing myself. I”m pissed at CENTO for taking advantage of me.

  • Cento Fine Foods says:

    Cento Fine Foods refutes wrongful, frivolous lawsuit regarding misrepresentation of Certified San Marzano Tomatoes.

    At Cento Fine Foods, we take nothing more seriously than the quality and integrity of our products. We take pride in that fact that our labels accurately describe the products inside. Cento is a brand consumers can trust. 



    Cento Certified San Marzano Tomatoes are meticulously monitored by the strictest quality controls. Our seeds and seedlings are DNA tested to be true San Marzano tomatoes. Our fields and farmers are audited by a third party in Italy who assures that the tomatoes are grown in the rich fertile soil of Sarnese-Nocerino at the base on Mt. Vesuvius in Campagna. Our San Marzano tomatoes are produced in a facility exclusively dedicated to Cento brand San Marzano tomatoes. For these reasons among others, Cento has become synonymous with consistent premium quality tomatoes in the marketplace.

    Cento is the only brand to have full traceability, sustainability, and transparency of San Marzano tomato products. With groundbreaking Find My Field and PAC Traceability, consumers are able to pinpoint the exact field in which the tomatoes in each can of Cento Certified San Marzano Tomatoes are grown.

    Recently, an unfounded wrongful class action lawsuit was filed claiming that Cento Certified San Marzano Tomatoes are not genuine. We do not use Chinese tomatoes in our San Marzano Tomatoes or in any of our other tomato products. Unfortunately, this type of litigation can be brought forward with mere allegation. Cento firmly refutes all of the ignorant, inaccurate, and wrongful claims in the complaint and is astounded by the lack of factual information therein.

    According to Ricardo Sibrian’s complaint, “Cento Fine Foods takes advantage of consumers’ preference for San Marzano tomatoes over other tomatoes by substituting lower-quality tomatoes that were not San Marzano tomatoes and passing them off as a true San Marzano tomatoes in a can.” This allegation is completely unfounded. Cento exceeds industry standards in production and has always operated with the highest integrity. Any suggestion to the contrary is absolutely false.



    At Cento, we take pride in the truthfulness and accuracy of our product labels. As always, you can 
“Trust Your Family With Our Family.”

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