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Popchips Class Action Lawsuit Filed Over Faux Flavoring

Popchips Lawsuit Filed, Here’s Why:

VMG Partners, makers of Popchip Ridges Cheddar & Sour Cream, is marketed to have real cheese and sour cream. Although a recent Popchips class action lawsuit filed against the company is alleging that they are using artificial flavors that come from petroleum products.

For consumers who are looking for an authentic cheddar cheese and sour cream flavored product, some are ready to pay more as long as they get what they are looking for. But due to the misleading representations on the Popchips’ label, they are misleading consumers to pay more that actually should cost less.

What’s Really Behind the Curtains

Along with allegations that the company is not informing their customers fully on their use of artificial flavors in Popchips, the product label does not even provide any specifics on the supposed artificial flavors that are included in the product.

When a product has the words naturally flavored on its packaging, consumers would always assume that these are made with natural ingredients, expecting that there shouldn’t be anything artificial in it.

For Cheddar and Sour Cream Popchips, their ingredient list tells a different story. The cheddar cheese flavor is even enhanced with artificial ingredients with additional orange coloring.

The sour cream flavor does not even come from real sour cream according to the case. The flavor comes from several flavoring ingredients that include essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, and other flavors that result from heating sour cream.

The other reason consumers seek sour cream is not because of its tangy flavoring, but it has health benefits. It helps in maintaining beneficial intestinal bacterial flora and giving vitamins and minerals.

Editor’s Note on the Popchips Class Action Lawsuit:

If you’ve recently bought a Popchips Cheddar and Sour Cream, please don’t hesitate to contact us for help:

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Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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