Another Vanilla False Marketing Lawsuit
A class action lawsuit was filed against The Golub Group for allegedly deceiving consumers with its misleading marketing of its pics Vanilla Soymilk claiming that the product comes from vanilla.
Consumers allege that the ingredients list shows the product to contain “Natural Flavors” but was not specific what the phrase constitutes.
You can read about the case under the name: Parmely et al v. The Golub Corp., Case No. 20-cv-7491, S.D. NY.
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Know More: The pics Vanilla Soymilk Class Action Lawsuit
According to the class action lawsuit, “The Product’s front label does not state “contains some vanilla” or ‘made with a drop of vanilla,’ but designates the characterizing flavor as “Vanilla” without qualifying terms.”
Consumers would expect that the vanilla taste of the product would only come from vanilla beans as they are accustomed to labels with terms such as “naturally flavored,” “flavored,” “artificial flavors” and “with other natural flavors.”
The lawsuit contends that “Natural flavors ‘almost always cost[s] much more than an artificial flavor,’ so companies and consumers are willing to pay higher prices for the real thing – orange flavor from oranges and vanilla flavor from vanilla, as opposed to orange flavor synthesized from lemons or vanillin (the main flavor molecule in vanilla) derived from wood pulp or petroleum derivatives.”
Furthermore, “The Product’s ingredient list is misleading because even assuming the ‘Natural Flavors’ are all from natural source material, it fails to disclose these ingredients as artificial flavor when paired with vanilla, i.e., vanillin. The front label is misleading because it does not disclose the presence of the non- vanilla flavors on the front label, which enhance, resemble, and simulate the taste provided by vanilla extract. The Product’s front label does not state ‘contains some vanilla’ or ‘made with a drop of vanilla,’ but designates the characterizing flavor as ‘Vanilla’ without qualifying terms.”
This misleads consumers who read the ingredient list into believing that the “Natural Flavors” refer to natural vanilla flavors and not artificial vanilla flavors making them think that the product has more vanilla than it actually does.
The Golub Group is accused of negligent misrepresentation, fraud, unjust enrichment, and violation of the New York General Business Law, Massachusetts General Laws, Breaches of Express Warranty, Implied Warranty of Merchantability, and the Magnuson Moss Warranty Act.
Editor’s note on the pics Vanilla Soymilk Class Action:
This piece is written about the recent pics Vanilla Soymilk Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the pics Vanilla Soymilk class action lawsuit has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
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