P&G Is Misleading Customers To Believe That Its Herbal Essences Bio Renew Shampoo Is All Natural – Class Action Claims
A class action lawsuit is claiming that Procter & Gamble’s (P&G) Herbal Essences Bio: Renew Vanilla Honey and Vitamin B shampoo is not actually made from plants.
According to the class action lawsuit filed by the plaintiff to the case, Melissa Dolson, P&G has misled customers to buy the shampoo mentioned above through a series of misrepresentations made.
Dolson first details how the product’s packaging does its game of misleading consumers. The name itself, “Bio: Renew,” is trying to paint a picture of the product being only made with natural ingredients when in fact, the truth is quite the opposite.
The class action then enumerates allegedly synthetic ingredients present in the product that run counter to the product’s marketing as “natural.”
Though these ingredients may have been originally sourced from plants and other natural resources, they have supposedly been subjected to “substantial chemical modification and processing,” which ended up changing the final ingredient used in the product compared to the natural raw materials taken from nature.
In addition to this, P&G has also prominently put on the product’s label a seal of the Royal Botanical Gardens, Kew, of which the lawsuit claims as deceptive on the part of the company.
Dolson claims that this is akin to an actress, athlete, or government body endorsing the product, yet the company has failed to disclose to the everyday consumer that it has paid the Royal Botanical Gardens, Kew, to have their seal slapped on the Herbal Essences Bio: Renew Vanilla Honey and Vitamin B shampoo’s front label.
The inclusion of the said seal solidifies P&G’s move to further dupe its customers into believing that the shampoo product in question has undergone rigorous testing before getting the stamp of approval from the Royal Botanical Gardens, Kew.
The Royal Botanical Gardens, Kew, is a quasi-government public botanical research and educational institution located in the United Kingdom.
“Defendant’s [P&G] marketing is designed to – and does – deceive, mislead, and defraud Plaintiff and consumers,” Dolson claims in the class action.
It also alleges that by doing so, P&G ended up selling the shampoo at a premium compared to the price it would be able to charge customers without the presence of the misrepresentations above made by the erring company.
The class action lawsuit is filed in the United States District Court for the Southern District of New York.
Have you bought a bottle of Herbal Essences Bio: Renew Vanilla Honey and Vitamin B shampoo, believing that it is made only from natural ingredients?
How do you feel about this latest class action lawsuit? Share your thoughts down in the comments section below.
Editor’s Note on P&G Herbal Shampoo Class Action Lawsuit:
This article is published to inform you of the latest accusation made against P&G, claiming that it has been misleading its customers to believe that it is made from naturally sourced ingredients.
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