Golden Butter Crackers; False and Misleading Labeling
Pepperidge Farm is being sued for allegedly misleading consumers with its “Golden Butter” crackers, saying that the snack is falsely labeled.
The class action lawsuit alleges that the product prominently displays “butter” in its labeling and should therefore mean that its main shortening ingredient should be butter.
However, the Golden Butter Crackers, manufactured by Connecticut-based Pepperidge Farm, lists vegetable oils, which include canola, sunflower, and/or soybean, in addition to butter as part of its ingredients.
You can read about the case under the name: Hawa Kamara v. Pepperidge Farm Inc., Case No. 1:20-cv-09012, S.D. NY.
Are you affected by the allegations in this class action lawsuit? Contact us today for help.
Butter Over Chemically Produced Vegetable Oils
According to the class action lawsuit, the branding and packaging deceives, misleads, and defrauds consumers with its labeling and sells and profits from the product at a premium price of $2.64 for 9.75 ounces.
The lawsuit contends that “consumers prefer butter to chemically produced ‘vegetable’ oils when baking for reasons including taste, health and avoidance of highly processed artificial substitutes for butter.”
Butter is more expensive than vegetable oil alternatives, hence companies use a combination of the two to cut costs.
Because of this, consumers allege that “the value of the product… was materially less than its value as represented” by Pepperidge Farm.
The claims in the lawsuit reverberate what was said in a similar lawsuit against the company in 2018 for their Texas Toast product. In that lawsuit, reiterated in the current complaint, consumers claim that “no reasonable consumer expects that when they buy and consume a product which has a deep association with butter, and touts its butter bona-fides on the front and back labels, butter will be present in such a minute quantity. Moreover, it is not expected that a product promoting the presence of butter will contain predominantly vegetable oils as its relevant lipid source.”
Editor’s note on the Pepperidge Farm Class Action Lawsuit:
This piece is written about the recent Pepperidge Farm Golden Butter Crackers Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the Pepperidge Farm Golden Butter Crackers class action lawsuit has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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