Subscriber Information for Guns & Ammo Magazine Exposed, Class Action Lawsuit Claims
According to a recent class action lawsuit, subscribers to Guns & Ammo, RifleShooter, and Handguns magazines had their personal information leased to data aggregators, who allegedly disclosed it to aggressive advertisers, political organizations, and non-profit organizations.
In a Michigan court on Tuesday, plaintiffs Richard Pratt and Larry Jones filed a class action lawsuit against Outdoor Sportsman Group (OSG). They claim that the publisher of the magazine violated Michigan’s Video Rental Privacy Act (VRPA) by renting out their confidential reading information.
The class action says that OSG leases out its customers’ information to data aggregators without their written consent — including full names, titles of magazines subscribed to, and home addresses, as well as age, gender, income, marital status, profession, and hunting license status.
As a result, the plaintiffs have received a flood of unwelcome junk mail.
Richard Pratt et al., v. Outdoor Sportsman Group
OSG’s disclosure of the material, according to the class action lawsuit, is not only illegal but also dangerous. It enables the identification of individuals who likely own firearms and their addresses.
For instance, anybody can purchase a customer list offered by OSG that includes the names and addresses of all women Guns & Ammo subscribers who are above the age of 40, have a hunting license, and earn more than $80,000.00 per year, according to the class action.
On the open market, such a list is offered for around $143 per thousand subscribers listed.
The class action lawsuit cites “documented evidence” supporting its claims, including an internet listing of Outdoor Sportsman Group mailing list contacts for rent, ten cents apiece.
By renting, trading, or otherwise disclosing – rather than selling – its customers’ Private Reading Information, OSG is likely to reveal it to various third parties on an ongoing basis.
Pratt and Jones are seeking to represent any citizens of Michigan who had their private reading information improperly released to third parties by OSG prior to July 30, 2016.
They are seeking class certification, a $5,000 payment to each Class member under the Video Rental Privacy Act, interest, attorney fees, and costs, as well as a jury trial.
Editor’s Note on Outdoor Sportsman Group Guns & Ammo Class Action Lawsuit:
This article is written to inform you of the recent class action lawsuit against Outdoor Sportsman Group due to renting out its customers’ information to data aggregators without written consent.
Case Name & No.: Richard Pratt et al., v. Outdoor Sportsman Group, Case No. 1:21-cv-11404-TLL-PTM
Jurisdiction: U.S. District Court; Eastern District of Michigan Northern Division
Products/Services: Guns & Ammo Magazine Subscribers’ Privacy
Allegations: OSG allegedly disclose subscribers’ full names, titles of magazines subscribed to, home addresses, age, gender, income, marital status, profession, and hunting license status
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