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New NBC Class Action Alleges Company Sold Viewer’s Personal Information

Class Action Against NBC; Data Selling Allegations Hit Mammoth Broadcaster’s Golf Channel

Nothing’s worse than having your personal information compromised and this is why NBCUniversal’s Golf Channel was sued. According to reports, NBC sold viewers’ personal information and viewing history without any consent. Thus, plaintiffs resorted to the aforementioned NBC Class Action.

Plaintiff Justin Breault asserted that NBCUniversal has been selling and renting subscriber information to third parties to gain revenue.

The information allegedly sold by NBC were customers’ names and addresses. They also sold and rented “detailed transactional information” about the titles and subject matter of the media purchased by subscribers. 

The class action lawsuit alleges that after selling personal information to a third-party, these recipients can freely use these information and demographic data. They can also re-sell this information to other interested parties.

Breault’s class action claims that NBCUniversal’s practice of disclosing personal information is a violation of the federal Video Privacy Protection Act (VPPA). 

Are you a subscriber of an NBCUniversal Golf Channel? Share your story with us.

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How Plaintiff Justin Breault Suffered from NBC’s Actions

The selling of Breault’s viewing information denied him of receiving the full benefits he was supposed to receive as a subscriber. Breault also said that if he knew that his information would be sold, he should’ve not paid as much.

Breault also revealed that he found out about this scheme only this August 2020.

Are you worried that your personal information was also compromised like the Plaintiff’s case? Let us know! Shoot us an email, or discuss in the comments.

Editor’s note on the NBC Class Action Lawsuit:

This article is written to update you on the current development of the Class Action Against NBC. If you are one of the subscribers who might be suffering from the same issue, we urge you to contact us today! 

If you are considered eligible to be among the class of consumers described in the article above, you may eventually be able to participate in receiving any compensation the court may award.

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We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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