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Nature's Bounty Fish Oil Class Action Lawsuit - No Omega-3 Fatty Acids? Duping Customers About Its Nature

Consumer Class Actions

Nature’s Bounty Fish Oil Class Action Lawsuit – No Omega-3 Fatty Acids? Duping Customers About Its Nature…

Nature’s Bounty 1400 mg Fish Oil Capsules Falsely Labeled, Class Action Alleged

According to a proposed class action lawsuit, Nature’s Bounty mislabeled bottles of its 1400 mg fish oil capsules, as the product contains “not a single milligram” of the two types of essential omega-3 fatty acids present naturally in fish as a result of standard chemical processing.

Mashon Baines v. Nature’s Bounty, Inc., et al.

Click to access Mashon-Baines-v.-Natures-Bounty-Inc.-et-al..pdf

The Nature’s Bounty Fish Oil Class Action Lawsuit was filed in New York recently by lead plaintiff Mashon Baines, who contends that The Bountiful Company, as well as its subsidiary Nature’s Bounty Inc., marketed and sold the fish oil supplement in an unlawful, false, and deceptive manner.

The companies manufacture and sell softgel pills that are advertised to contain 647 mg of Eicosapentaenoic Acid (EPA) as well as 253 mg of Docosahexaenoic Acid (DHA) ― the essential omega-3 fatty acids found in fish.

However, contrary to what is described on the label, this product is not fish oil, and it also contains no single milligram of either EPA or DHA.

Additionally, the companies boast that the ingredients are USP approved, which ensures, among other things, that the tablets include the contents mentioned on the label, in the specified potency and concentrations, the claim states.

What is in Nature’s Bounty Fish Oil?

TheNature’s Bounty Fish Oil Class Action Lawsuit states that the softgel pills are manufactured from what was once a low-grade oil generated from fish offal that had been exposed to a chemical procedure. The process entails significantly modifying and irreversibly altering the molecular structure and constituent portions of the oil to create a manufactured product that does not exist in fish or nature.

The chemical process known as trans-esterification involves the addition of an industrial solvent to the fish oil in order to break down molecules, the addition of ethanol to generate fatty acid ethyl esters (FAEE), and the removal of hundreds of the fish oil’s constituent sub constituents, the claim adds.

Omega-3 fatty acids, like DHA and EPA, are turned into ethyl esters.

Critically, these newly generated Omega-3 fatty acids are distinct from the Omega-3 fatty acids found naturally in fish oil.

They are now referred to as FAEE, which are no longer considered fish oil and hence cannot be named or labeled as such.

As an apple cannot be labeled a pear, an ethyl ester of omega-3 acids cannot be labeled fish oil. This product is an ethyl ester of a fatty acid. Therefore, falsely labeling and marketing it as fish oil is deceptive, misleading, and unlawful.

Baines wishes to represent anyone in the U.S. who bought Nature’s Bounty 1400mg Fish Oil softgel tablets. She is charging for breach of warranty as well as violations of New York business laws. She seeks class certification, damages, an injunction, attorney’s fees, interest, and a jury trial.

Editor’s Note on Nature’s Bounty Fish Oil Class Action Lawsuit:

This article is written to inform you of the class action lawsuit filed against The Bountiful Company and Nature’s Bounty over allegedly labeling and marketing its fish oil supplement falsely. A similar lawsuit was also filed against GNC.

Case Name & No.: Mashon Baines v. Nature’s Bounty, Inc., et al., Case No. 1:21-cv-05330

Jurisdiction: U.S. District Court Eastern District of New York

Products/Services: Fish Oil Capsules

Allegations: Nature’s Bounty’s fish oil supplement is alleged not to have any of the essential omega-3 fatty acids and instead uses FAEE

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