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Naked Pure Coconut Water Class Action Lawsuit Consider The Consumer

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Naked Pure Coconut Water Class Action Lawsuit Filed

Have you purchased Naked Pure Coconut Water? The Naked Pure Coconut Water Class Action May Be For You!

Naked Juice. Co. faces a class action lawsuit due to alleged misleading and deceptive packaging. Ruby Harrisingh of Brooklyn, New York claimed that the Naked Juice Co. of Glendora Inc. has violated the state business laws. She said that the company committed negligent misrepresentations, fraud, and unjust enrichment by claiming in the label that its coconut water is pure even though it contains “other” flavors. Harrisingh initiated the class action on behalf of all customers who have purchased Naked Pure Coconut Water, without even knowing that it’s not pure.

FAUX Labeling: Not A Pure Coconut Water

Harrisingh added that the “pure” portion of the label was designed in bold type on a white background at the top of the carton. At the same time, the “other flavors” disclaimer was positioned near the bottom of the package. She said it’s “located amidst other label statements, above a background which makes identifying this statement difficult.”

“[Naked] misrepresented the substantive, quality, compositional and/or environmental attributes” of the coconut water, the class action lawsuit alleges.

“Reasonable consumers understand the term ‘pure’ to describe a food without any added ingredients,” the class action claimed.

“The value of the product that the plaintiff purchased and consumed was materially less than …  represented by the defendant,” the Naked Pure Coconut Water class action lawsuit says. It goes on to insist that “had (the) plaintiff and class members known the truth, they would not have bought the product or would have paid less for them.”

Have you purchased Naked Pure Coconut Water? Did you buy the product because it is labeled as a “pure” beverage? Let us know your thoughts.

Editor’s note on the Naked Pure Coconut Water Class Action Lawsuit:

This piece is written to enlighten consumers about the recent Naked Pure Coconut Water Class Action Lawsuit Investigation. If you have purchased the product due to its misleading packaging, we do ask that you contact us today! If you are considered eligible to be among the class of consumers described in the article above, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in this piece has affected you, please don’t hesitate to reach out to us.

Contact Us

We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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